Friday, March 2, 2012

My Inconclusive Travel Plans ...

I have been in many places, but I've never been in Cahoots. Apparently, you can't go alone. You have to be in Cahoots with someone.

I've also never been in Cognito. I hear no one recognizes you there.

I have, however, been in Sane. They don't have an airport; you have to be driven there. I have made several trips there, thanks to my friends, family and work.

I would like to go to Conclusions, but you have to jump, and I'm not too much on physical activity anymore.

I have also been in Doubt. That is a sad place to go, and I try not to visit there too often.

I've been in Flexible, but only when it was very important to stand firm.

Sometimes I'm in Capable, and I go there more often as I'm getting older.

One of my favorite places to be is in Suspense! It really gets the adrenalin flowing and pumps up the old heart! At my age I need all the stimuli I can get!

I may have been in Continent, and I don't remember what country I was in. It's an age thing.

I love getting older!

Dana Kehr

Contact me if you think a wily old guy can help with your marketing, advertising, or sales!

(253)579-4040 text and direct

Friday, January 20, 2012

Top Ten Advertising Mistakes ...

1.  Developing an ad that is soon forgotten after the sale is over.

2.  Not spending enough money to reach an audience multiple times.

3.  Making claims not substantiated with proof.

4.  Failure to use “intrusive” ads (on radio and TV) in a patent, consistent campaign.

5.  Creating ads – but failing to create a campaign.

6.  Scheduling ads to run on Thursday-Friday … instead of earlier in the week.

7.  Targeting audiences qualitatively with poorly written ads.

8.  Producing cute “creative” ads that aren’t persuasive.

9.  Mistaking responses from friends and relatives as more important than actual results.

10. Focusing on “event-driven” advertising and failing to consider the ad message to those who don’t attend.

Good Selling!

Mr. Dana Kehr
Pro Marketing Northwest
PO Box 731413
Puyallup, WA  98373

(253)579-4040 text and direct

P.S. Need help with your ad messages? Please give me a call. That’s what I do!

Thursday, January 19, 2012

Some Interesting Questions ...

Are we, in fact, created in the image of God?

If so, does this mean we are walking “miniatures” of Him who spoke worlds into existence and flung stars from His fingertips?

Is it possible that He has prepared us for greatness?

Has He given us everything needed to succeed?

Has He allowed us to choose whether we will do great things?

Is it possible that circumstances and experiences we have had wonderfully prepared us for just this moment in time?

If so, now what? Do you have the courage to act? Will you seize the moment? Will you become what you are uniquely blessed to be?

Are you willing to take action?

Good Selling!

Mr. Dana Kehr
Pro Marketing Northwest
PO Box 731413
Puyallup, WA  98373

(253)579-4040 direct and text

P.S. If I can be of any help along the way, please give me a call. Thanks!

Wednesday, January 18, 2012

The Power of Words ...

“In the beginning was the word.”

So begins a powerful scriptural definition of God.

Not to diminish the importance of that – but in quite another sense, that significant phrase could be used also as a definition of marketing.

Words create a theatre in our minds, where actors perform and scenes unfold before they begin in real life.

The minute you speak something – whether good or bad -- you give birth to an idea, an expectation, a desire. And by speaking it, you set in motion the universe that will eventually produce what you have sown.

I believe that words are powerful. They create in us the ability to change, to grow, to achieve, to become.

Words affect emotions, logic and our spiritual natures.

If we want to create better advertisements, if we want to market our products and services more effectively – we must choose carefully our words.

By controlling what we say and how we say it – using positive words with enthusiasm – we can change attitudes and situations.

Words are powerful.

Use them wisely.

Good Selling!

Mr. Dana Kehr
Pro Marketing Northwest
PO Box 731413
Puyallup, WA  98373


P.S. Need help with your advertising words? Call me! It’s what I do!

Tuesday, January 17, 2012


The Chances of you being born to be exactly who you are today are: 1 in 1.3 times ten to the 29th power.

Can you believe it?! Wow! What incredible odds.
And yet, there you are. Glorious in your individuality. Resplendent in your intelligence. A wonderful human being who has been awarded the grand prize. Far richer than anything the world has to give.

You, my friend, were born.

You are alive. You are here.

What a marvelous journey you are on.

Having survived those tremendous odds just to be born, is there anything in life you can’t do?

Please, hang on and enjoy the ride!

And, good selling!

Mr. Dana Kehr
Pro Marketing Northwest
PO Box 731413
Puyallup, WA  98373


P.S.  If you need any help along the way, just give me a call. It’s what I do.

Monday, January 16, 2012

Another Real-Life Lesson on "How NOT to Manage Your Business ..."

Most of you know I have consulted with a number of local businesses in Pierce County over the years. Some took my suggestions. Others did not.

One that comes to mind easily is now in decline. They tried to manage by consensus. When I say “manage by consensus” I mean that they let the employees make the decisions that most directly affected the business. Unfortunately, none of them had any real financial interest in the business other than a paycheck – and none of them had ever run a business before. To put it nicely, they didn’t have a clue.

But, the company had another business consultant who told them the collective thinking was much better when it came to decision making.

Now, don’t confuse the popular concept of employee empowerment with management by consensus.

Employee empowerment means you give your employees the authority to do their jobs.

Management by consensus means you give the employees the authority to do your  job.

See the difference?

Oh, the company I worked at used to love to have committee meetings to accomplish this. Then the boss would say, “Well, I still have final say.” But the fact is, keeping the team leaders involved not really what is most important. It’s making the right business decision. And most often, management by committee is a very poor decision.

It often leads to situations where the company suffers from analysis paralysis. The misguided business consultant tells the company president: “Since we can’t all agree on a solution – we’ll just study the problem some more.”

I used to be required to be at weekly review meetings where 100’s of pages of reports were analyzed … but with management by consensus, most of the meetings never lead to any decision or direct action. Instead, new reports were dreamed up to further study the imaginary problems the other “business” consultant came up with.

In just a few short years, the advertising program I implemented took the business from about $1-million a year to over $10-million a year.  But by managing by consensus, the business has shrunk and is MUCH smaller today.

Business leadership is a matter of courage.

Business owners who manage by consensus want to share the responsibility for possible failure.

Managing by consensus allows them to escape the possibility they may one day have to look in the mirror and admit, “I, alone, was wrong.”

Take my advice: don’t put the success of your business in the hands of your employees by managing by consensus. It’s just not worth it.

Good Selling!


Mr. Dana Kehr
Pro Marketing Northwest
PO Box 731413
Puyallup, WA  98373
(253)579-4040 direct and text

P.S. Need some help with direction for your company? Please contact me. It's what I do!  

Friday, January 13, 2012

A Great Way to Spend the Weekend ...

It’s almost the weekend … and I’ll have a few hours I can spend doing one of the most enjoyable things possible. I’ll be able to do some recreational reading.

I’m reading a new book by Regis Philbin which is funny as well as interesting. And, I’ll most likely take a look at another book I recently purchased: “Og Mandino’s “University of Success”.  Then on Sunday,  I’ll spend some time reading the Scriptures.

It’s fun to read, I think. So much to learn and to think about … ideas bound together in a handy package and ready to open. Knowledge is a treasure that is inexpensively available.

I hope you will have some time to do a little reading this weekend as well. Who knows what truth you will find that may affect your life for years to come.

Good Hunting!

Mr. Dana Kehr
Pro Marketing Northwest
PO Box 731413
Puyallup, WA  98373
253-579-4040 direct and text

P.S.  If you need some new ideas for your business, please give me a call. It’s what I do!