Tuesday, November 22, 2011

Mousetraps ...

The weather is getting colder now and little rodents are looking for a warm haven for the winter.

Mousetraps are what are needed. So, mousetraps we buy.

And usually when that happens, we hear in our minds the little ditty that says: "If a man can make a better mousetrap than his neighbor -- the world will make a beaten path to his door."

At least, that's what Ralph Waldo Emerson told us. Right?

Unfortunately, Ralph was wrong.

In 1928, Chester M. Woolworth built a much improved mousetrap. It sold for 12 cents compared to the old mousetrap of the time which sold for only 5 cents.

But it didn't lead to success ... and we continue to use the same mousetrap design that was used during the lifetime of Ralph Waldo Emerson. It seems we buy the old ones because they work and we see no need for improvement.

Here's what Emerson and Woolworth didn't realize. Once a mouse has been caught, most people dispose of both the mouse and the trap. No one wants to clean up the trap and reuse it. And, if they are going to throw it away, no one wants to pay 2-1/2 times more for the trap.

In fact, there have been dozens of more effective traps that have been invented.

And yet, the myth persists: "The world will beat a path to my door."

So here's the point --

It isn't necessarily the product that is most important. Instead, it is the words we use to create a pleasing image in the mind. These words can live forever.

Forget about building a better mousetrap. Focus on writing better words and the world will beat a path to your door.

Good Selling!

:)  Dana

P.S.  Writing is what I do. If you need help creating words to sell your mousetrap, please give me a call today. Thanks.

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